Achieving heightened levels of brand awareness and recognition in the market space requires an integrated approach to brand management. Advertising is an important form of controlled media that can be proactively managed and incorporated into strategic brand management plans to complement other forms of promotion, marketing and communication activity.
Flex offers an experienced and dynamic advertising division that offers an extensive range of services and importantly, a creative and highly revered design studio. The advertising division offers cutting edge services. These include:
- Development of campaign concepts
- Design of artwork for print, outdoor and web media
- Construction of copy to include in design artwork
- Placement of advertising across all media
- Identification of appropriate publications for placement
- Negotiation of rates and placement costs
- Creation of billboard skins and other outdoor products
- Development and placement of advertising on the Internet
- National, international, or local advertising strategies
Flex recognizes the importance of advertising in the market space and the need to develop creative options with speed and accuracy against tight time frames. Flex also offers brand perception and recognition services to provide feedback on the success of advertising campaigns and the response of the market space.
Clever creative design solutions can transform an ordinary business with bland market presence into an impressive business with strong market presence – through products that offer cultural attunement and market engagement across all intersections of a brand’s character. Flex provides planning, advice and briefing tools to facilitate the creation of remarkable products.